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LedeWire Blog

Insights on the future of journalism, micropayments, and quality content

Where'd your audience go?

The most influential interviews in America aren’t happening on network TV anymore, they’re happening on podcasts hosted in spare bedrooms. Dozens of independent creators now command audiences larger than any of the late shows. But with the shift to a more fragmented, decentralized media landscape comes a problem we haven’t solved yet: how do we fund the kind of meaningful, deeply researched content we used to rely on institutions to provide?

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You want to build a new internet?

For the past 30 years, we’ve lived in a world where the vast majority of the internet was free. At least, that’s how it felt. You could search anything, read the news, connect with friends, follow your interests, and never pay a dime. It was a fantastic deal. We got powerful tools, endless content, and instant access to the world, and all we had to give up was a little time and attention. But even that ‘free’ model was built, as all markets are, on the exchange of value. It’s just that the value we were giving up was a lot more subtle.

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Who Pays for the Next Scoop?

There is an absolutely profound shift happening to the Internet, and it’s happening faster than most people realize. The shift from search-based discovery to AI-generated answers is already underway, and it’s upending how content is consumed. My guess is it will very quickly change the way that content is valued as well.

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AI Is Swallowing the Free Internet

If we can give readers a simple way to compensate the creators whose work resonates — no commitment, no hassle — I think the outcome can actually be better than what we’ve all grown accustomed to over the past 20 years.

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